Oak Barrel Ice & Creamery
The Challenge: The owner of this small batch ice cream shop wanted to boost profits to counteract the negative effects of the COVID-19 shutdowns. He also wanted to grow Oak Barrel’s online presence to promote the new website. Although this business already had a list of email subscribers, they had only sent two emails in five years.
The Solution: I presented the idea of sending a 6 email welcome sequence followed by monthly newsletters and occasional holiday emails. The welcome sequence was sent to new and existing subscribers to reintroduce the company and deepen Oak Barrel-customer relationships.
With steady open rates of 45-50%, this campaign kept Oak Barrel top of mind and built a foundation for consistency. Now, customers happily expect to see news and offers from this company each month with continual open rates around 50%. Below is the first welcome email:
“Last Chance” and Thanksgiving 2021 Email: This email was 6th in the welcome series, sent 2 days before Thanksgiving. Its purpose was to remind customers of their last chance to use the welcome sequence discount and to drive quart sales before the holiday.