Print Marketing Materials
The Challenge: A compassionate husband and wife team created Little Achievers as a way to spend more time with their young daughters while also providing quality childcare for families in their community. As their business grew, they found that many families were asking the same questions regarding their daycare. The owners put together an FAQ flyer, but quickly realized that families wanted more in depth information and felt overwhelmed.
The Solution: To address this need, Little Achievers reached out to me for help. We decided to create an informational packet they could give to prospective families. Below are the first two pages providing the clear purpose and values of their daycare. The packet also includes daily schedule information and clearly outlined procedures for daily routines, curriculum, and procedures.
Instead of a traditional photograph in the about section, I suggested a daughter-drawn family portrait to showcase the heart behind their daycare. Similarly, the overall tone is warm and welcoming, inviting new families to feel accepted in this new environment. These delightful details are what sets Little Achievers apart from other daycares in the area.