Product Descriptions

Golden + Co.

The Challenge: Golden + Co. Candles hand-pours their homemade candles in Laveen, AZ. The owner did not have time to write descriptions of her candles before two seasonal holiday events and a planned online sale. The candles were also poured thousands of miles away from me, so I was not able to personally smell them first.

The Solution: Through reading the ingredients and discussing the owner’s candle collection themes, I envisioned what the customers might think of as they smelled her candles.

By telling a story related to each season or holiday as well as describing the scents within the candle, I painted a vivid image so customers would know what to expect when they ordered each scent.

Candle Descriptions

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Bring the magic of fall in the mountains home to you – without the windy drive. Notes of crisp apple, inviting citrus, earthy cedar.

No campfire? No problem! Enjoy the aroma of s’mores in the comfort of your own home.
Notes of delightful chocolate, marshmallowy vanilla, and campfire smoke.

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Satisfy your holiday cookie cravings – without the calories – by lighting this delightful candle.
Notes of zippy ginger, cinnamon sugar, buttery vanilla.

Brighten any room with this jolly, spice-filled holiday scent. Notes of energizing orange, cinnamon spice, crisp pine.

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Oak Barrel Ice & Creamery

The Challenge: Due to COVID-19 protocols, customers were no longer able to sample flavors at this small batch ice cream shop. The shop also launched a new online ordering system where customers would need to select their flavors without being able to talk to an ice cream server first.

The Solution: To provide a centralized hub for flavor descriptions, the designer and I created this page. Here, customers can get a digital taste by browsing detailed flavor descriptions at home or in-store.