Social Media Management

Sassy Girl Creations

The Challenge: Feeling overwhelmed by social media, the owner of Sassy Girl Creations handed over their Instagram account to Jill Bruton Copywriting from April 29 – July 31, 2022. Although the owner still posted selfies on occasion to make an appearance, I was in charge of planning & executing social media updates, posts, and engagement.


The Solution: By using each format of Instagram post strategically, SGC increased their following, engagement, and sales substantially. 

Creating engaging stories strengthened customer relationships & provided insight on which designs and products customers want. This data was helpful to the owner when she was creating stock to take events. 

Similarly, creating consistent posts and reels kept customers up to date on sales, events, and designs.  

All of this helped to keep Sassy Girl Creations top of mind and continued to increase conversions!


*Please note, social media services are no longer offered by Jill Bruton Copywriting.

One of my posts for Sassy Girl Creations that resulted in record engagement & sales!

Content and Caption Creation:

This punchy unicorn design was the perfect way to attract attention to the launch of color changing glass cups. The sassy, Gen X audience responded positively by sharing this post, sending DMs, and watching the mentioned story to create more 1-on-1 engagement than any other day! 

Reel Creation:

By using trending audio, this reel received almost 2,000 views & increased followers – a huge accomplishment for a small business with under 500 followers at the time!